Asus has decided not to dwell on hardware from Intel in its line of flagship smartphones ZenFone and use Qualcomm Snapdragon processors in future models.
Told Asustek Computer CEO Jerry Shen.
Previously, the company had a close relationship with Intel and used them to processors in laptops, tablets and smartphones. If cooperation in the direction of laptops with Intel Core been quite successful, the Intel Atom hardware in compact devices are often disappointed users of its performance and autonomy. In addition, for the promotion of Atom Intel has released a line of these processors is almost at a loss.
At the moment, Asus released a number of successful models on Intel Atom: last year ZenFone 5 and ZenFone 6 has become very popular in its price segment. Flagship model ZenFone 2, which was released last month, is also equipped with Intel processors Atom Z3560 1.8 GHz (the cheapest and the average price on the model) and Atom Z3580 2.3 GHz (the most expensive model).
The next flagship model called ZenFone 3. It is going to release a year after the previous leader, in March 2016. Asus in this and other models want to give Intel’s monopoly in their smartphones and also use processors from other manufacturers. Jerry Shen cited the Qualcomm Snapdragon 516. It’s quite a strange choice for Smartphone 2016, especially if it will be the flagship, as the processor refers to the average price segment and does not differ outstanding characteristics of any performance or for energy saving.
Either way, you need to wait for the announcement of new products by Asus, to find out exactly what hardware they are still chosen for their smartphones.