History of BlackBerry in the mobile market has been long and difficult, but unlike many other industry giants, the Canadian giant has managed to keep its business. After a long period of steady decline now appears Company course correction finally began working with a new rising hope for a return to profitability.
The good news was evident after the publication of financial results of the third quarter, which showed a 13 percent increase in profits.
This has been achieved through strategic marketing and investment in software and hardware, as well as taking a bold step in the world of Android with BlackBerry Priv.
The air of optimism, of course, present in the company, so much so that the CEO, John Chen predicted a return to sustained profitability in 2017.
As to the Priv, certainly a bold experiment proved successful. Although sales figures show that the BlackBerry has sold fewer devices during the quarter, Chen confirmed that the transition to Android – it’s really an opportunity and did save a lot of production costs.