Google Ad revenues are down

Google Ad revenues are down

In 2014, Google advertising rate was 34.6% and Statista predicts a further decline in 2016, to 30.9% of the global income of the entire online advertising. And who can take a share of the online advertising market?

New data released Statista showed that Google officially earned a third of the revenue from digital advertising in the world in 2015: it is 33.3% and $ 67.39 billion, but under that shiny surface, the facts speak for other results..

Google Ad revenues are down

By Statista data, the Google online advertising revenue is growing increasingly slower rate: up to 16.9% in 2013, 14.3% in 2014 and 11.5% in 2015. Given the current rate of decline, Google’s revenue also declined over the 4 years.

Google Ad revenues are down

In 2014, Google advertising rate was 34.6% and Statista predicts a further decline in 2016, to 30.9% of the global income of the entire online advertising. And who can take a share of the online advertising market?


Well, Facebook is a good example. While Facebook does not earn as much as Google, but a social platform is experiencing a fantastic growth of revenues in 2012 increased by 4 times.

It is predicted that the global online marketing spending will cross the threshold of a quarter of a trillion dollars in 2018, where online advertising will account for one-third.

More and more advertisers are abandoning TV advertising, so Google if all the chances to increase earnings growth.

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