Yesterday it became known that Google is experimenting with a new feature that allows you to install apps from the search results without having to go to Google Play. But the Google, apparently, is not going to stop there.
This function is started dating, and on YouTube, which is in the form of advertising offers to install applications. Similarly, the installation of the search results, some users were able to install applications without the need to go to Google Play.
When you install the app, you get the same pop-up window with a proposal to establish a program and a list of permissions that are required for installation.
At this stage we can not find any paid apps that are advertised, so it is unclear how the function will work with this type of installation. Most likely, to complete the purchase still need direct participation Google Play.
While YouTube offers to install a few applications, but we are confident that it will soon feature will be available for all programs.