According to handling the search giant, the developer is required to determine whether the application of the advertising.
It is not clear whether the application will, in which there is advertising, labeled appropriately labeled for the participants of family plans, or for all users.
The report said that the developers have to log in to the Developer Console, and declare, whether contained in the ad of the applications that are available through third-party advertising networks, is there any programs display advertising, teaser ads and / or ad banners. If developers do not Label your application, they will not be able to upgrade from as long as the fill in the declaration.
Knowing that the application contains advertising, can be a boon for the parents, as they can protect their children from unnecessary information, and, more importantly, applications that are not suitable for the child from.
The label, notifying about the availability of advertising, it is very likely begin to appear remarks on Google Play, as soon as the developers fill in the information in the Developer Console.