Google is constantly experimenting with search results. Last year, Google search users watched mapping application directly in the results, and this time the company decided to go ahead.
When you are looking for something in Google, you can see a proposal to install the application. Normally, if you click on the banner, it will open a link on Google Play, and only then will you be able to complete the installation.
The new feature, which became available today, allows you to click on the banner, and then the app will install directly from the search results. Thus, you no longer need to switch to Google Play.
While this does not apply to paid apps, so mail-enabled users still need to use Google Play to complete the purchase. Also, as long as it works by using Google Now and Google Search, and it does not seem that the feature is available in Chrome or another browser.
Android Police first discovered this function a month ago. Then she worked for only a few applications, but is now almost the entire range of Google Play software can be downloaded from the search results.