Lenovo will sell its devices at cost

Lenovo will sell its devices at cost

The company recently announced that Motorola did not meet their expectations, and this may be one reason why Lenovo is planning to change its approach to sales. According to Chinese media, the company president of Lenovo Mobile Business Group, Chen Syuydun said that Lenovo plans to sell their products at cost price, to compete in the Chinese market.

Lenovo is very popular in the market of PCs and notebooks, but as we know, they also produce smartphones, and has a number of sub-brendovasi, including Motorola and ZUK. And in order to increase revenue from mobile devices, it seems that Lenovo is planning to apply an interesting approach to the sales of its products.

Lenovo will sell its devices at cost

The company recently announced that Motorola did not meet their expectations, and this may be one reason why Lenovo is planning to change its approach to sales. According to Chinese media, the company president of Lenovo Mobile Business Group, Chen Syuydun said that Lenovo plans to sell their products at cost price, to compete in the Chinese market.

Practically, this means that Lenovo will earn nothing from the sales of its smart phones (or, at least, earn significantly less) in order to ostavoitsya in China, the largest smartphone market in the world. Chinese smartphone market in recent years began to slow down, because now it is saturated, so that the decision can bring to the company success.

President of mobile department believes that Motorola and ZUK will help Lenovo to increase its presence in the Chinese market, and even be able to reverse the company’s business in the global market. Chen Syunduna statement also explains why ZUK Z2 and Z2 Pro is so available, despite their high-quality performance.

So it will be interesting to see if that helps sales Lenovo in China.

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