Compared with rivals like Xiaomi and Huawei, we can say that Meizu has not scored huge sales. This is clearly evidenced by the fact that the company managed to sell only about 4.40 million units in 2014, compared with rivals, which are easy to reach eight-marks.
However, this does not mean that we can write off Meizu off, as the company has shown tremendous growth this year. grow quite well with the launch of an inexpensive but attractive lines Blue Charm, the company’s sales.
According to the new report, in 2015 the company’s sales of smart phones exceeded 20 million. Units. This 350% increase in sales for the year, which testifies of the fact that over the past 12 months, the company has gained immense popularity.
Given this increase in sales in just one year, we can expect that the Meizu outlines big goals for 2016. However, the company’s vice president, Li Nan, assured that the company will oversee sales in the next year, and they should not exceed 25 million. Units.
This strategy certainly makes sense. The company is still small compared with such giants as Samsung and Apple.
So, if they try to compete with them, the Meizu, will likely lose in quality. But this is the main advantage of the Meizu, their products are often regarded as a low-cost but high-quality smartphone.
If the company will limit sales to 25 million units next year, it would allow to focus on the quality produced by smartphone.