Ever wonder how the top-end Android app manages to gain and maintain excellence? Of course, no simple answer, and the recipe for success is often ornate and intricate. A new analysis of data collected from 125 million smartphones Android and reveals an interesting picture.
From the first few days of the new report in the application life cycle is much more important than many of you might think. This was stated by Andrew Chen and Ankit Jain – directors mobile startup «Quettra».
According to them 80% of all users are losing interest in the application within one month after the initial installation. The fact that the majority of Android-users prefer to install a bunch of alternatives, moving on to the next application.
That is why, as seen in the figure, about 75% of the users typically remove the application on the same day or at the end of the first week, and this number is typically greater than 80%.
Of course, the reason for this distortion is not the presence of a large number of the best apps on Google Play, but interestingly enough, when the researchers moved on to the analysis of high-end applications, the general terms in line, but the difference is that the most popular applications has reduced the percentage of deletions at times.
All this leads to one logical conclusion – applications need to capture the attention of users as quickly as possible, and hit them at a glance. Typically, the decision to use or remove the application comes within the first 3-7 days.
Therefore, many developers to use a variety of methods to attract attention, whether it’s many features, exclusive features and ease of use.