Video service from Google is quite a good platform for sales. Many large companies are advertising on YouTube. And, although the search giant has significantly progressed in the range provided by the types of ads, the company is not going to stop there.
The fact that Google wants to help advertisers improve the effect of promotion of its products with the help of YouTube, and to ensure that consumers are able to start the process of buying directly from the video.
Now, if the user is watching something on YouTube, he can see the information icon in the top right corner of the video. Clicking on the icon will cause the panel cards that include promotional products. If the user clicks on the ad, it will lead him the merchant’s site.
This is a completely new approach by which advertisers can direct users directly to purchase.
What we can only observe the innovation in order to determine if they increase the efficiency of sales.