ZTE company, is currently the sixth largest smartphone maker, and reportedly has big plans for 2016.
According to a new report, the company aims to sell 60 to 70 million smartphones in 2016. The company completely changed its image in the past year, releasing a pretty impressive lineup of smartphones and Axon Blade.
In addition, the company introduced two new devices at MWC this year, namely the ZTE Blade V7 and V7 Lite. Both are in the middle of the range of proposals aimed at the budget and consumers who want to get affordable smartphone with good “filling”.
In addition to the release of smart phones, the company also invests in marketing. Recently, ZTE announced the company sports marketing partnership with the Spanish football club Sevilla.
This is not the first time when the company is associated with the sport itself, as the company has worked with five different basketball teams.
Association with sports teams can be a good way to improve the brand image, and this strategy has helped the company to push myself to the level of the fourth-largest smartphone manufacturer in the United States.
After establishing a presence in China and the United States, the company is looking for a way into Europe, to improve and expand its distribution in the region.
To promote its brand in Europe, the company has started ZTE Europe Tour. After the US, the company ZTE will go on to such countries as Spain, Germany, Poland, Italy and France.
Aggressive marketing, along with the ratio of prices and quality of smart phones will help the company to achieve the annual target of 60 million units.
We saw a lot of Chinese fans of smartphones from Europe and might be a good idea to use this interest to offer them a choice of smartphones.